Rebrand & Website REDESIGN
Anne Travers is an accomplished consultant for non-profit organizations. I was approached by Anne to update her branding and come up with a fresh take on the imagery that can sometimes seem stale in the non-profit world.
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Anne wanted a unique look that reflected her personality. After completing my brand guide and questionaire, I came up with a concept that felt fresh, modern, and authentic to her professional style.
A quick dive into the field of non-profit fundraising showed me graphics usually follow two directions – standard corporate 'Memphis' or photographs of hands, teamwork, and building. Inspired by the ornate design of currency, I came up with a series of 'banknotations'.
Banknotations
Incorporating hand-drawn doodles with various global currencies.
This highlights Anne's international experience, as she has clients from across the world. The illustrated elements gives the feeling of a "personal touch" – something Anne provides over large firms.
New logo, color palette, and typography for the redesign.
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Site includes logo splash, career highlights, and an in-depth look at her approach.
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