Social Media & Event campaigns
The Judy Weston Garden is an area of Watchung Park in Montclair, NJ. I collaborate with the Director to produce weekly social media posts, website updates, and printed materials.
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Arbor Days in Earth Month
For this month-long celebration of Montclair's trees, I designed a series of graphics to use for event posts, flyers, and park signage. The goal was something that incorporated trees, Earth, and symbolized growing. With the events geared towards children and families, I wanted something playful as well.
Moodboard
Final flyer design
I ended up illustrating an Earth cartoon covered with trees and sprouts. Since the campaign consisted of multiple events, each got a custom tree character to promote the event.
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Walk + Read Montclair: A Townwide Storywalk® Festival
The Walk + Read series is a yearly event that takes place across local Montclair parks and green spaces. Pages of different childrens' books are arranged in signs throughout the grass, giving families the opportunity to 'Walk + Read' all summer long. The festival includes ribbon–cutting, kick-off events, and storytimes – many times with the authors of the books on display as special guests.
I helped to create graphics,, printed materials, and social media posts as part of the marketing campaign.
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Flow into Fall
For the month of October, the garden hosted a wellness-inspired series of six events. Inspired by fall fashion, I designed a theme of promotional materials decked out in flannel.
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Results
My work with the garden has showed improvements in social media engagement and website visits. Over 180% increase in reach, 100% increase in content interactions, and 45% increase of followers on Facebook and Instagram. Our website saw a 414% increase of visitors since the time I started.
Sponsorship tier card
Takeaway cards
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