Social Media & Event campaigns

The Judy Weston Garden is an area of Watchung Park in Montclair, NJ. I collaborate with the Director to produce weekly social media posts, website updates, and printed materials.
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Arbor Days in Earth Month
For this month-long celebration of Montclair's trees, I designed a series of graphics to use for event posts, flyers, and park signage. The goal was something that incorporated trees, Earth, and symbolized growing. With the events geared towards children and families, I wanted something playful as well.

Moodboard

Final flyer design

I ended up illustrating an Earth cartoon covered with trees and sprouts. Since the campaign consisted of multiple events, each got a custom tree character to promote the event.
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