DRAWING EFFIE ACADEMY
Effie awards excellence in marketing and advertising. For this project, I was collaborating with ExtensionEngine to create Effie's online learning course for marketing professionals. I had the chance to integrate design and UI to come up with a series of graphics, interactives, and documents. Skills included UI/UX design, storyboarding, concept maps, and graphic illustration.
Example of interactive activity for course takers to complete
Closeup of logo design for "Pearls of Wisdom" - a repeated activity in the course.
Course included a video component in which I helped design graphic guides
Screen designs for course activities
Different evolutions of the Effie course "roadmap" – a high-level breakdown of each level and how it will progress to the next. Design suggestions included a variety of ways to navigate including cards, stairs, and an actual map.
Layout design for slideshow presentation
Example of course documents